Crypto founders' trust in traditional media appears to have reached a nadir in 2024. With ex-Coinbase CTO Balaji Srinivasan and others calling (again) for crypto projects to "go direct" in telling their stories, a new crop of news-adjacent entrepreneurs have rushed to fill the void. At the same time, AI is ebbing at traditional media’s reach. Can going direct work in today’s information ecosystem? What are the tradeoffs, and what is the role of media and PR in connecting audiences with the people and projects building the industry?
Speakers
Nick Baker
Deputy editor-in-chief CoinDesk
Ryan Gorman
Partner BABS Labs
Keith Grossman
President, Enterprise MoonPay
Matt Murray
Former Editor in Chief The Wall Street Journal
Mike Orcutt
Editor Project Glitch
Camila Russo
CEO The Defiant
Aubrey Strobel
Communications Advisor Trust Machines
Pete Pachal
Founder The Media Copilot Moderator