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May 29 - 31, 2024

May 29 - 31, 2024

Austin, Texas

 Austin, TX

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Solidus

Solidus

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About Solidus Labs
At Solidus, we believe digital assets offer an opportunity to transform finance and make it more inclusive, transparent, and efficient. Our team uses over 20 years of experience developing Wall Street-grade FinTech to build crypto-native market surveillance and compliance infrastructure. Digital asset firms globally use our products to detect, investigate, and report compliance threats, trade manipulation, and fraud in order to protect investors, provide transparency, apply for licensing, and comply with regulation. Our work is key to promoting institutional adoption of digital assets and growing the ecosystem.
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The position:
Solidus Labs is seeking a Product Marketing Manager to make an immediate and tangible impact. The ideal candidate should have a proven track record of creating compelling product positioning, managing the launch of new product features and functionality, as well developing highly effective sales enablement content to help scale our B2B revenue.

We are seeking a product marketing professional with meticulous project management skills and demonstratable B2B product marketing experience who thrives in a fast-paced, start-up culture. Ideal candidates will have a self-starter and a can-do attitude, the ability to work cross functionally with the product, sales, customer success, and other marketing teams.

Responsibilities:
Lead the development of coherent, compelling, and consistent messaging that articulates Solidus’ differentiation and competitive edge.
Develop sales enablement content and strategy, including case studies, solution one-pagers, web content, presentations, whitepapers and sales playbooks that can be utilized globally.
Drive a go-to-market launch strategy for new products, capabilities, and solutions with precision and effectiveness.
Refine Solidus’ understanding of customer requirements, behaviors and ecosystem to identify market opportunities, and customer demand.
Support strategic deals and analyze the pipeline to understand what is effective “in the field”, and use this feedback to inform and adjust our product and marketing strategies.
Run training sessions to our sales team with a nuanced approach to regional, segment, persona, and product use case requirements.
Conduct ongoing analysis of competitors’ messaging and marketing strategies as well as win/loss analysis to maintain and accelerate our category leadership.
Keep your finger on the pulse of blockchain and digital assets/crypto as it relates to capital markets, financial services, and payments.
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