Magdalena "Mags" Kala is the founder of Double Down, an early-stage venture fund investing at the intersection of web3 and consumer culture. She is passionate about consumer behavior, brand building, and mainstream adoption of web3. Previously, she spent a decade in cross-stage consumer investing at Bain Capital Private Equity and PagsGroup. Mags has also led new initiatives for top brands such as Snapchat, Virgin, and Boston Celtics.