As VP of Emerging Media & Technology at the Ad Council, Laurie identifies and establishes new partners across the emerging media ecosystem including 3D immersive experiences, Web3/Blockchain, artificial intelligence, AR/VR/MR, autonomous vehicles and more. Laurie has secured partnerships with major tech companies to develop new products and innovative opportunities for Ad Council campaigns. Her accomplishments include integrating a new Bullying Prevention emoji into the Apple keyboard, pioneering Ad Council's first foray into VR with a partnership with Oculus For Good, building Ad Council's first Amazon Alexa skill to reduce food waste, and custom in-game integrations with Zynga for Hunger Prevention and Recycling.