John Hoffman is Head of Distribution and Partnerships at Grayscale, the world’s largest crypto asset manager. Prior to joining Grayscale, John was Head of Americas, ETFs and Indexed strategies at Invesco, which he joined in 2006. At Invesco, he also held positions including Head of Distribution for the Registered Investment Advisor Division, Private Client Group and Personal Investing Platforms; Head of ETF Distribution for all retail channels in the United States, and Global Head of ETF Capital Markets & Institutional Sales.