Haider Rafique is the Global Chief Marketing Officer at OK Group, one of the largest global crypto exchanges by trading volume. He oversees the company’s growth and brand strategy as OK Group enters a new phase of hyper growth in user registration and trading volume. Haider previously served at the US exchange Okcoin as Chief Marketing Officer. He rebranded the company in 2021 and it recorded a growth of retail user sign-ups by 20x year-on-year, onboarding more than a million customers to the platform. Haider is a seasoned growth and marketing leader at global crypto firms, previously serving as head of growth at blockchain.com and as a growth adviser to several web3 firms and startups. He is one of the few in the industry with experience from traditional Madison Avenue ad firms and multinational tech giants like Microsoft.