Camilla McFarland is an investor and advisor to Fabric Ventures, and advisor and former founding team at Serotonin, the leading marketing firm and product studio for Web3, and Mojito, a blockchain consumer engagement platform for global brands. Prior to Serotonin, Camilla was the Global Head of Product Marketing for ConsenSys, the Ethereum blockchain software company that brought MetaMask, Gitcoin, Infura and others to market. Before joining crypto full time in 2017, Camilla was a manager at Ray Dalio’s macro hedge fund Bridgewater Associates.