Bobby Lee is author of the Wall Street Journal bestseller, The Promise of Bitcoin. He is also the Founder and CEO of Ballet, the cryptocurrency company behind the innovative REAL Series cold storage card. Launched in 2019, this self custody card is the world’s first ever non-electronic cold storage with multicurrency and NFT support, requiring no setup. Ballet aims to bring true global adoption to Bitcoin and cryptocurrency, by making it easy, safe, and reliable, for everyday people to store and manage their digital assets. Previously, Mr. Lee was the Co-founder and CEO of BTCC (also known as BTCChina), the first bitcoin exchange to launch in China, in 2011. The company was subsequently acquired in early 2018 by an investment firm in Hong Kong. Before BTCC, Mr. Lee was Vice President of Technology for Walmart's e-commerce business in China. Previously he was the CTO of SMG BesTV New Media, the largest IPTV operator in China with the most subscribers globally. He moved to Shanghai in 2007 and started off at EMC’s China Center of Excellence, as Director of Software Engineering, with responsibilities for Cloud Computing and Cloud Storage. Mr. Lee started his career in Silicon Valley as a software engineer at Yahoo!, and led the development of the earliest online communities. He graduated from Stanford University with B.S. and M.S. degrees in Computer Science, and was a member of the Mayfield Fellows Program. He earned an EMBA degree from CEIBS in China. In his spare time, he enjoys flying private planes, traveling, photography, watching movies, and playing poker.