Ben James is the CEO & Founder of 3D generative AI platform Atlas. When Ben entered the architecture profession, he was shocked at the limited role new technology played in the design process, and discovered that the lack of automation meant that creative individuals spent too much time on tasks not suited to their expertise. He founded Atlas in 2021 to augment and focus designers creativity, with an emphasis on gaming and virtual world-building. Ben graduated Magna Cum Laude from the Kenan-Flagler Business School at UNC and worked as a financial and strategy consultant in NYC and London prior to getting his Architecture Masters degree from the University of Applied Arts in Vienna. His work has been exhibited in notable museums and galleries such as the Architectural Association visiting school in China, the A+D Museum in LA, the Storefront for Art & Architecture in NYC, and the Architecture Biennale in Tallinn.